How does your job fit into the advertising process? Art directors are in charge of all the images involved in the campaign project. The account handler gives me the brief, and myself along with a copywriter are
Executive Creative Director and Vice-Chairman for OgilvyOne in London, Vice-Chairman for Ogilvy & Mather UK, and IPA president, Rory Sutherland has +22 years experience exploring the stark discrepencies between theory and reality.
How do you see the advertising industry today? Never mind advertising, the whole job of marketing is to turn human understanding
Lead Industrial Designer for Streng and author of two successfully launched Kickstarter projects, Matt Marrocco has +6 years experience assisting in the creation of meaningful products, systems, and experiences that have a lasting impact with the end-user both domestically and globally.
How does your job fit into the advertising process? At Streng,
Strategic Planner for Ogilvy, Ivan Pejcic has +9 years experience inspiring outstanding advertising campaigns while acting as a truth-keeper and diving into the consumer’s mindset and understand how consumers feel and interact with the brand.
How does your job fit into the advertising process? My job is to put truthfullness into the advertising process as well as a creative spark.
Web developer and Owner of Epurétoile, John Foland has +12 experience designing, building, and developing websites and creating new tools and applications that work together to project a brand’s congruent and specialized message and allow everyone to communicate easier.
Data Consultant for KBMG, Benjamin Descazal has +2 years experience collaborating with media agencies to optimize media campaigns, demystifying their client’s behavior on websites and social media platforms, and maximizing their campaign’s conversion & profitability.
Global Account Manager for JWT, blogger for Confidential Shops and one of four co-authors of La Michauré, Isabelle Nancy has +10 years experience building brand strategies, ensuring consistency in digital and traditional marketing channels, and identifying new